“ There is no market for this stuff in India – people buy this stuff off the roads,” said one naysayer.”
“ Opening stores? Are you crazy? The big boys will eat you up for lunch – How can you have a store that sells only Superhero merch? Why not sell Denims or Trousers? ” said one “well wisher.”
As a young company, we heard a lot of things. Many we reflected and acted on and other, we ignored. There is a famous saying “No army can stop an idea whose time has come”. We are not sending folks to Mars but we did get a lot of pushback on trying to create a business out of our passion and love for this niche. An innovative concept is the very foundation of our business and we continue to push that in every possible aspect.
We embrace every possible new age technology that can help us solve our problems and bring more efficiency to the system. This spans across automated merchandising algorithms to ensure our customers see the most relevant products to marketing automation so that we don’t spam your inbox with discount deals every day & keep it super personalized based on your preferences.
We adopt best cloud based technologies to ensure minimum downtime and processing errors as well as latest backend and front-end technologies to bring the most frictionless user experience while interacting with our digital channels.
The innovation does not end at the idea and tech front – we also have our own innovative employee onboarding process – everyone that has been hired has mentioned this was the first time they went through that kind of an “initiation”.
When we launched our first set of stores, we observed that customers loved coming over for the experience we offered. So, we went on to launch many more retail stores across all metro cities like Mumbai, Bangalore, Delhi, Kolkata, Pune, Hyderabad, Surat and even Goa. We have also expanded into smaller towns like Jabalpur, Surat, Mangalore, Vapi, and did we mention we also have a store in Aizawl, Mizoram?
Our collection spans from Action Figures, T-shirts, Mobile Covers, Keychains, Notebooks, Coasters, Posters, Wallets, Glasses, Watches, or..you name it, we have it! Did we mention a life size R2D2 robot?
